Women in Small Business How They Overcame the Odds and Achieved Success

Starting a small business can be daunting for anyone, but the challenges are even greater for women. Despite women’s significant progress in pursuing entrepreneurship in recent years, they still face several obstacles, from securing funding to overcoming gender biases.

Despite these obstacles, the number of women-owned small businesses is on the rise, with women starting businesses at a rate five times the national average. In fact, according to the National Association of Women Business Owners, approximately 42% of all small businesses in the US are women-owned, and women-owned businesses generate over $1.9 trillion in revenue each year. 

While women entrepreneurs have undoubtedly made significant progress, more work must be done to level the playing field. Policies and initiatives promoting equal access to funding, training, and other resources can help women entrepreneurs start and grow their own businesses. By highlighting the achievements of women in small business and advocating for equal opportunities, we can help create a more inclusive and diverse small business landscape.

Women in Small Business

As a woman in the small business world, I have faced unique challenges that have made my entrepreneurial journey both rewarding and trying. Here are some of the most common challenges that women in small business face:

Lack of Access to Capital:

Access to capital is one of the most significant challenges women in small business face. Women entrepreneurs often need help accessing funding more than their male counterparts. According to the National Women’s Business Council, women receive just 16 percent of conventional small business loans.

Balancing Work and Family:

Women in small businesses often struggle to balance their work and family life demands. Many women have to juggle the responsibilities of running a business with caregiving, which can be enormously challenging.

Gender Bias:

Gender bias remains a significant challenge for women in small businesses. Women often face skepticism and pushback from investors, clients, and employees because of their gender.

Difficulty Scaling:

Women in small businesses often face challenges when scaling their businesses. Many women need help finding the resources, mentorship, and support they need to expand and grow their companies.

Limited Networks:

Women in small businesses often have smaller networks than their male counterparts. This can make finding new clients, forming partnerships, and accessing resources harder.

Despite these challenges, women in small businesses are thriving. Women-owned businesses are growing significantly faster than male-owned businesses, contributing billions of dollars to the economy each year. Recognizing and addressing women’s unique challenges in small companies can create a more equitable and supportive environment for all entrepreneurs.

Solutions to Support Women in Small Business

Here are some strategies to support women in small businesses:

1. Access to Capital: Women entrepreneurs often need help to obtain venture funding. According to the National Women’s Business Council, women-owned businesses receive only 4.4% of small business loans, despite representing 42% of all companies in the United States. Therefore, financial institutions and organizations must design programs for women in small businesses that offer lenient conditions for loan approval and use alternative financing options such as crowdfunding sites, venture capital firms, and angel investors.

2. Education and Training: Another challenge women business owners face is access to education and training. Programs that help women entrepreneurs to establish and launch their businesses are essential. Women entrepreneurs require education in various areas, such as business planning, e-commerce, accounting and finance, and digital marketing.

3. Networking Opportunities: Women entrepreneurs need networking opportunities to connect with potential mentors, customers, partners, and suppliers. Professional associations or business networks that cater to women in small businesses are essential. Such organizations offer opportunities to attend conferences, workshops, and seminars that can serve as an innovative networking platform.

4. Flexible working hours: Women entrepreneurs face the unique challenge of balancing work and family obligations. Providing flexibility in work hours, such as offering remote work opportunities or flexible schedules, can be essential in attracting female entrepreneurs and retaining these employees. Businesses can also provide childcare facilities or partner with local daycares or schools to support working parents.


Women in small businesses make significant contributions to the economy, but their journeys are marked with unique challenges. These challenges can be overcome through various initiatives and programs. Programs like financial support, education and training, networking opportunities, and flexible working hours can empower women entrepreneurs and maximize their potential economic impact. Let’s work together to provide these initiatives and a conducive environment for women in small businesses to thrive.